Description
ENROLLMENT MARKETING & COMMUNI (BL-SCOM-IUBLA)
Department Information
The Office of Enrollment Management (OEM) at Indiana University (IU) Bloomington is dedicated to attracting, enrolling, and supporting a community of talented students from Indiana, across the nation, and around the world. OEM integrates strategic planning, data-informed decision-making, and collaborative partnerships across campus to create a seamless student experience, from first contact through graduation. Through its units (Admissions, Scholarships, the Registrar, Student Financial Assistance, Student Central, Orientation and Enrollment Programs, Retention, Planning and Research, Enrollment Marketing and Communications, Administration and Fiscal Affairs, and Development), OEM advances the university's mission by fostering access, belonging, and student success while upholding IU Bloomington's tradition of academic excellence and public service.
The Office of Enrollment Marketing and Communications (EMC) in the Office of Enrollment Management serves all 10 units. A combination of creative mojo and data analysis allows us to implement innovative marketing communications to serve prospective and current students and their families, driving enrollment and retention to and for IU Bloomington.
Job Summary
In collaboration with the Associate Vice Chancellor and the Office of Enrollment Management leadership team, this strategic-level position develops and implements communications and marketing strategies for all OEM areas. The Director oversees internal and external communications and marketing activities across digital marketing, web development, social media, media relations, internal communications, and print publications.
Department-Specific Responsibilities
- Develop and implement strategic communications and marketing plans for all OEM areas in collaboration with senior and departmental leadership.
- Oversee all marketing channels and projects, including digital marketing, web, social media, media relations, internal communications, and print publications.
- Lead strategic marketing planning, Customer Relationship Management (CRM) (such as Slate) and marketing technology implementation, vendor management, and market research to support recruitment and enrollment goals.
- Direct major OEM marketing initiatives and innovation pilots. Manage advertising and sponsorships. Develop budgets, timelines, and performance metrics.
- Collaborate across university departments and external partners, carrying significant fiscal and policymaking responsibilities, while ensuring IU's visual identity and branding remain consistent across all units and fostering strategic relationships with University Communications and Marketing, campus communications teams, and other campus partners.
- Lead and manage a team of writers, designers, web managers, social media specialists, videographers, data coordinators, email producers, and project managers.
- Manage executive-level communications for the Vice Chancellor, including reports, speeches, press relations, and crisis communications. Support content development for publications and websites.
- Analyze operational reports and marketing dashboards, conduct market research, and optimize recruitment strategies based on industry trends.
- Contribute to long-term strategic planning, drive innovation and excellence in enrollment management, and manage escalated operational and human resource issues.
General Responsibilities
- Direct operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
- Hire, train, evaluate, coach, assign work, set goals and objectives, determine staffing needs, and direct the work of a team of Marketing Generalists and/or Marketing Assistants.
- Manage relationships with various internal and external stakeholders; determine marketing needs, projects, and programs to align with objectives and goals and supervise processes such as the development of marketing timelines related to such initiatives.
- Independently develop, evaluate, and execute basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
- Respond to escalated and complex inquiries and requests from direct reports and stakeholders; act as a resource and explain policies, procedures, and programs.
- Assist in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
- Regularly research relevant subject matter to increase knowledge in area(s) of specialty; monitor industry trends and best practices, make process and operational and strategic recommendations to manager, and assist in implementing procedural changes.
- May provide guidance to lower-level Marketing Leaders.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana
This position is eligible for a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Job Classification
Career Level: Sr. Operational
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Requirements
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
- Bachelor's degree in communications, marketing, English, public relations, or related field
WORK EXPERIENCE
Required
- 4 years in relevant field
- 1 year of management experience in relevant field
SKILLS
Required
- Proficient in written and verbal communication skills
- Maintains a high degree of professionalism
- Demonstrated time management and priority setting skills
- Demonstrates a high commitment to quality
- Excellent organizational skills
- Excellent collaboration and team building skills
- Effectively coaches and delivers constructive feedback
- Instills commitment to organizational goals
- Demonstrates excellent judgment and decision-making skills
- Effective conflict management skills
- Builds and manages effective teams
